Twenty years ago a business mentor I looked up to asked me one powerful question and then made one of the truest statements I have ever heard, while I was discussing a cash crunch in my very first business. The first thing he asked me was "Are you bragging or complaining?"
That completely made me pause and reframe my thinking about the way I was oriented to the present struggle I was facing. Then he made the following statement. "Chris, we are all broke at different levels."
Think about both of those statements for a few seconds and let's talk about why "broke" can be a positive asset to you and your business, not just a negative temporary reality.
If you are struggling to see the genius in these two statements a mentor of mine shared in 2000, then you should read Daymond John's book (of Shark Tank and Fubu fame) "Power of Broke" or watch the interview with him below.